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BookTok time again. This is Part 2 of my series based on Fight Less, Win More by Jonathan B. Smith and Derek Gaunt. Chapter two covers tactical empathy. Most people hear empathy and think agreement. That’s wrong. Tactical empathy is understanding without conceding. It means you see their world clearly enough to guide the conversation. In home improvement sales, emotion shows up before logic. Fear of making the wrong decision. Fear of getting burned. Fear of spending money and regretting it. If y
2:24
BookTok time again. This is Part 2 of my series based on Fight Less, Win More by Jonathan B. Smith and Derek Gaunt. Chapter two covers tactical empathy. Most people hear empathy and think agreement. That’s wrong. Tactical empathy is understanding without conceding. It means you see their world clearly enough to guide the conversation. In home improvement sales, emotion shows up before logic. Fear of making the wrong decision. Fear of getting burned. Fear of spending money and regretting it. If y
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