The Marketing Mistake That Made Mailchimp Famous
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YouTubeGuy Raz
The Marketing Mistake That Made Mailchimp Famous
One accidental mispronunciation helped make Mailchimp famous. When a woman in a *Serial* podcast ad called it "MailKimp," the company embraced the mistake—and the internet turned it into a viral marketing phenomenon. Sometimes your biggest branding win is the one you never planned. Hear the full story on How I Built This with Guy Raz.
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0:45
ON TOUR- Chandler AZ 7/9-11 Nashville, TN 8/14-8/15 Sacramento, CA 8/27-8/29 Uncasville, CT 9/10-9/12 Dallas 9/18-9/19 San Francisco, CA 10/7-10/10 Philadelphia, PA 10/21 Washington DC 10/22-10/24 Baltimore 10/25 Eugene OR 11/4 Portland OR 11/5-11/7 Atlanta GA 11/18 Raleigh NC 11/19-21 St Louis 12/2 Indianapolis 12/3-12/4 Los Angeles 12/9 Bakersfield CA 12/12 Charlotte NC 1/21-23 Seattle 1/30/27 Tickets in my bio join my email/text list to request your city #comedy #standup #crowdwork #lgbtq #mo
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