Electronic Arts has formed a new division focused on bringing more ads into video games. The platform, appropriately named EA Advertising, will work with brands to incorporate their marketing into EA ...

Electronic Arts has launched EA Advertising, its new platform dedicated specifically to in-game ads and brand partnerships. Ads in EA games aren't new, but this division could lead to more ...

Electronic Arts launched EA Advertising, a new way for brands to connect with fans through its games. Brands will now be able to integrate themselves directly into gameplay through dynamic, real-time ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: EA), the global leader in interactive entertainment, today announced the launch of EA Advertising, a new platform transforming how ...

In revealing the details and pre-order bonuses of Madden NFL 27 and EA Sports College Football 27, EA Sports also revealed the new EA Sports MVP+ Membership, which is a new bundle that offers ...

Dalton Cooper is the Managing Editor of GameRant. Dalton has been writing about video games professionally since 2011. Having written thousands of game reviews and articles over the course of his ...

After months of rumors, leaks, and discussions, EA Sports has started rolling out information for both EA College Football 27 and Madden NFL 27. With June underway, fans finally have a date circled on ...

Cignetti was joined on the deluxe cover by USC's Jayden Maiava, Ole Miss' Kewan Lacy, Oregon's Dante Moore, Texas' Colin Simmons, Miami's Malachi Toney and Notre Dame's Leonard Moore. Courtesy of EA ...

Things are heating up ahead of EA SPORTS Opening Drive on June 4. EA has already confirmed that College Football 27 and Madden NFL 27 will be featured during the connected showcase, but fans may not ...

The loot box system in Star Wars Battlefront II does not constitute as gambling, EA said in a statement today. This is in response to many people saying that it is, in fact, gambling by definition. EA ...