Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
IEEE

Examining IoT-Based Smart Campus Adoption Model: An Investigation Using Two-Stage Analysis Comprising Structural Equation Modelling and Artificial Neural Network

Abstract: The progress and evolution of technology have been rapidly transforming various aspects of our society and daily lives, including colleges and campuses into smarter environments compared to ...