A ‘leaky customer bucket’ is a marketer’s nightmare. Dollar after dollar of media budget spent on acquiring customers that instantly unsubscribe, lapse or never come back after their first purchase.

Key Takeaway: The USPTO’s new PIER Pilot Program requires applicants in selected PCT national stage applications to affirmatively decide whether to proceed with, delay, or abandon U.S. patent ...

Target is launching two social media content creator programs: Club Target for everyday shoppers and Target Ambassadors for established influencers. The programs aim to connect social media content ...

Turning Point USA is launching a "Build the Red Wall" program to support Republican candidates in the 2026 midterm elections. The conservative group will focus its efforts on the key swing states of ...

This post is co-authored by Nathaniel Sabater, Mariangel Maldonado, and Hans Rocha IJzerman. A company downsizes, survives the chaos, and launches a wellness initiative—mental health days, resilience ...

Remember when travel rewards programs actually rewarded you? You collected points, earned status, and got "free" flights. So why does it all feel like a trap now? Somewhere along the way, these ...

Marriott alone owes loyalty members $4 billion in unredeemed points. Across seven hotel giants, the total tops $11 billion. The numbers signal strength, not weakness. Seven of the world's largest ...

STEVENS POINT, Wis. (WSAW) -Stevens Point is hiring people to help control the deer population inside city limits. The city is looking for professionals experienced in archery, with a license and ...

High Point head coach Flynn Clayman used his moment after Thursday’s Round of 64 upset over Wisconsin to fight for mid-major basketball. A fired-up Clayman, whose 12th-seeded Panthers knocked off the ...

STEVENS POINT, Wis (WSAW) - The city of Stevens Point will continue its home improvement programs in 2026 with a new partnership starting this summer. “Maintaining the homes in our community is always ...

Clint Henderson, The Points Guy travel expert, joins 'Squawk Box' to discuss United Airline's overhaul of its MileagePlus loyalty program, future of travel loyalty programs, and more. Got a ...

Good morning. Americans love their loyalty points. Almost three-quarters of them use a credit card that lets them earn rewards. And the income generated from issuing those points is critically ...