Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
eLife

Inferring variant-specific effective reproduction numbers from combined case and sequencing data

Integrating case counts with genomic sequences quantifies real-time transmission advantages of viral variants.
Nature

Groundbreaking PCR technology to halt the spread of disease

The COVID-19 pandemic led to many changes. Among them is universal familiarity with a molecular diagnostic technique that was largely unknown outside clinical use. The polymerase chain reaction — or ...