If there’s one design concept that rules the toothpaste aisle, it’s homogeneity. Drug stores across America are filled with row after row of those red and blue rectangular boxes, and the marketing isn ...

Theodent LLC, a New Orleans company that manufactures a toothpaste that contains no fluoride, has received an international design award for its product packaging. Theodent toothpaste comes in a rich ...

Two Times Elliott has designed the identity for new plastic-free toothpaste brand Paist, with “a structured, clinical typographic system” working in contrast with 3D forms and textures inspired by ...