Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, ...

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the ...

While programmatic video, social, and programmatic display will see increased investment in the next 12 months in APAC region—and spend on traditional channels like radio, print and out-of-home (OOH) ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...