Verizon’s CMO On Customer Obsession, Loyalty And Increasing Choice

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...
CSNews

Jacksons Food Stores Revamps Its Loyalty Experience

Jacksons Food Stores is partnering with PAR Technology to support the evolution of its Let's Go Rewards customer loyalty program. Powered by PAR Retail, the progr ...

Why Real-Time Value Is Becoming Retail’s Most Powerful Loyalty Strategy

Retailers should rethink their loyalty strategies to meet consumer expectations of providing real-time value and instant ...
Marketing Dive

Consumers say rewards matter, but many aren’t actually using them

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

GetJacked Announces Progressive Rewards Platform That Helps Shopify Merchants Build Customer Loyalty Without Reducing Profit Margins

GetJacked, a technology company focused on customer loyalty solutions for Shopify merchants, today announced the expansion of its Progressive Rewards platform, introducing a new model that allows ...
CMS Wire

What Customers Really Want From a Loyalty Program

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...
Entrepreneur

5 Key Tips for Building a Successful Customer Loyalty Program

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...
Fast Company

15 tips for launching a customer loyalty program

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...
Retail Dive

Retailers fight customer churn with loyalty programs

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...
Qsrweb.com

Loyalty programs: What customers value most

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?
CMS Wire

What Repeat Behavior Really Means for Customer Loyalty

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...
TravelPulse on MSN

JetBlue launches pay later program with loyalty points earning

JetBlue has partnered with ClarityPay to launch a pay later program allowing customers to earn TrueBlue loyalty points while ...