Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, red and orange are typically associated with words such as "hot" or "warm," ...

A new study suggests the way a language divides up color space can be influenced by contact with other languages. Tsimane' people who learned Spanish as a second language began to classify blue and ...

While the eye can take in hundreds of thousands of different shades and colors and the brain can process them, noting even small differences in shades, the way language is used to describe color ...

Bees have a phenomenal ability to perceive different shades of color, and their eyes are able to see ultraviolet light. This helps them find flowers that produce nectar. Human beings are also ...

Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...