If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Most people understand at some level that brain rot isn't exactly good for their brains, but science can tell us exactly why it's mostly bad news.

In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...

The term “brain rot” dates back to Henry David Thoreau’s 1854 book Walden,but in the digital age, it has become Oxford University Press’ 2024 Word of the Year. With people averaging nearly seven hours ...

IF YOU FEEL YOUR KIDS ARE SPEAKING A DIFFERENT LANGUAGE FROM YOURS THESE DAYS, YOU ARE NOT ALONE. SOCIAL MEDIA, BRAIN ROT, MEMES AND PHRASES ARE TAKING OVER AND SHAPING HOW KIDS ENGAGE AND INTERACT.

Barella Nutella Cucurella is an Italian brain rot meme where the rhyming words are repeated in different tones to achieve a humorous effect. It's one of a series of popular rhyming phrases that are ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

Oxford crowned ‘brain rot’ as 2024’s word of the year. Here’s how to make it sparser in your vocabulary come 2025. The term “brain rot” has taken social media and cultural discourse by storm, ...

There’s a name for that feeling you get after spending too long scrolling aimlessly, and Oxford University Press (OUP) has chosen it as its word for the year for 2024. “Brain rot” took the title in a ...